One of the most important characteristics of a successful business in today’s world is having a clear, concise organizational purpose.
Purpose-driven companies often have higher levels of employee engagement, which leads to increased productivity, loyalty, and lower turnover.
According to research by Gallup, a sense of belonging is essential for success—both the employee’s and the company’s. As Gallup writes: “our best selves emerge when we have experiences that connect us and create a sense of belonging”. Just imagine a purpose-driven workplace with employees that believe in and are motivated by your company’s mission.
Most if not all companies have a mission or vision statement, but the underlying values behind those statements are what defines a company’s purpose.
So the question is, what are the most common organizational values that purpose-driven organizations instill in their business practices?