Marketing for Non-Marketers: Fundamentals of Marketing Strategies and Techniques

As quarantine continues and restrictions vary across the country, insights on the current market make it easier for businesses to know what to expect from their prospects and clients.

In this virtual MasterClass, we explain how the market is changing and how your business can adapt to this new normal!

Our Marketing for Non-marketers e-course covers the methods and techniques needed to identify marketing opportunities and issues. In this webinar participants will learn that marketing can be done well without a formal team, so long as management have the insight into where and what needs doing. 

This e-course is for professionals who interface with marketing, would like to better understand the role of marketing and marketing decisions, or would like to acquire fundamental marketing concepts and tools in order to join or transition to a marketing department.

MasterClass 3.0

Marketing for Non-Marketers

Fundamentals of Marketing Strategies and Techniques

Thursday, October 21, 2021

PART 1: 10:00 AM – 12:00 NN PHT

PART 2: 2:00 PM – 5:00 PM PHT


Regular Rate: 5,998 + VAT / Participant


Reserve Your Spot NOW and SAVE Php. 3,000

Bayanihan Rate: ₱ 2,998 + VAT / Participant

(Pay on or before September 21, 2021)



Enjoy a “Fun-filled” e-Learning experience, complete with online session materials

and e-certificate of attendance after online course completion.


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8832-9901 | 8835-9354

(Globe/Viber) 0917-3257870

(Smart) 0919-6142598

Webinar Description:

An excellent Marketing strategy is a vital part of any successful business; it focuses on what you want to achieve for your business. Marketing is giving people information and showing them the reasons to choose your product and services.

Marketing may not seem the same as it was before the evaluation of the digital world, but the basic principles of marketing are still the same. These principles are used as a basic formula to evaluate and reevaluate the business, and ensure your business is reaching its full potential and growth.

This is a practical, relevant and results-driven virtual MasterClass that addressed the need to have a strong foundation towards strategies in growing the business in these times. The approach would be to infuse the essential factors that would define how to craft and formulate the appropriate strategies that could be supported by high-impact techniques.

The MasterClass will cover: customer segmentation, targeting and positioning; establishing product-market fit; the psychology of buying decisions and influence networks; pricing strategies and multiple revenue streams to maximize profitability; go to market channels and customer acquisition; marketing conversion and retention funnels; designing metrics to assist in reducing customer acquisition costs, improving retention, and harnessing loyal customers as advocates to expand the customer base cost effectively.

Webinar Objectives:

The specific objectives of this unique fun-filled online learning experience are:

  • Understand the essentials and principles of marketing as an overall business advantage;
  • Internalize the framework of a marketing discipline – towards being more competitive;
  • Insight the dynamics in the formulation of strategies, where there are derived, what are its components or parts;
  • Develop the knowledge of differentiating Strategies from Techniques and how these can be complementary for better results; and
  • Equip participants to be resourceful, innovative and proactive when identifying, potentials in the marketplace. 

Key benefits from attending this webinar:

In this e-course, your participants and your organization will be able to:

  • Create the knowledge to better craft strategies according to the situation;
  • Build the skill in formulating more results-driven strategies that can be supported;
  • Increase the drive of participants to actively engage in the development of strategies;
  • Provide clarity towards strategies and techniques; and
  • Challenge participants to constantly improve on their plans and programs.

Who Should Attend?

This specially designed webinar session would be of interest and advantage to sales people, business development, corporate planners, strategy teams, marketing and innovation teams, supervisors, middle and high-level management who contribute to sustainability, manageability, growth and expansion of business revenues.  

Webinar Outline:

Session 1: Essence of Marketing – Going Beyond a Department – Think Innovatively

(provides the critical values in terms of what is innovation and why it should be more than just an initiative but rather a sustainable competency)

Session 2: Marketing – Internalize Market Potentials and its Relevance to Your Business

(a topic that compares and differentiates market potentials and their relations towards better service)  

Session 3: Principles of Marketing: Converting Into a Thinker: What Are Critical

(clarity on the principles that created a more cohesive and practical innovation manner and approach to be responsive and supportive)

Session 4: What Are Strategies: What, Why, Which, When, Where

(a challenging topic that makes participants realize that each of them can actually be an innovator contributor. This covers the attributes and factors towards a self-grounding)

Session 5: Strategies: Types, Examples, Composition, Expected Results

(roadmap that an individual would go thru to create a holistic appreciation of innovation as a DNA such that it does not end as an idea but implementable as well)

Session 6: What are Techniques: What, Why, Which, When, Where)

(clarity on the principles of technique that creates a surreal picture of converting strategies into Tactics and possibilities areas that are covered by the innovation discipline and framework)

Session 7: Techniques: t Types, Examples, Composition, Expected Results

(an awareness picture that shows the various areas within the organization and its processes wherein technique can be applied) 

Session 8: Framework of Strategies and Techniques

(a stage-by-stage internalization of the innovation framework with examples of how these are initiated – which can be relatable to the participants and their functions)

Session 9: Moving Forward in an Innovation-Driven Results

(covers other initiatives that can be taken towards a sustainable innovation process)

Claiming eCertificates

An eCertificate of Attendance will be awarded to participants who successfully completed the entire Virtual MasterClass.

Survey Online Questionnaire will be emailed after the e-Learning Event for participants to give feedback.

An eCertificate of Achievement will be emailed to the registered email address of the participants upon completion of the online Feedback Form.

Please ensure email address provided during registration is accurate or eCertificates may not be received.

Online Certificates will be available 3-5 days after the e-Learning Event.







ARIVA Academy Philippines, Inc.

8832-9901 | 8835-9354

(GLOBE/VIBER) 0917-3257870

(SMART) 0919-6142598




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Telephone: +632.8832-9901 | +632.8835-9354

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