Professional Business Writing Essentials


Create powerful, professional documents that get attention

and prompt action. Sharpen your business writing skills. Enhance your writing competency and enjoy writing at work.


Professional Business Writing Essentials

Sharpen Your Business Writing Skills Today!



Speaker: Rory A. Sugay

Corporate Trainer and Facilitator

Partner Speaker ARIVA Speakers Bureau

Wednesday, October 07, 2020

PART 1: 10:00 AM – 12:00 NN PHT

PART 2: 2:00 PM – 5:00 PM PHT


LEARNING INVESTMENT


Introductory Ticket Price: 5,998 + VAT / Participant

 

Reserve Your Spot NOW and SAVE Php. 3,000


(Pay on or before September 23, 2020)




Bayanihan Rate: ₱ 2,998 + VAT / Participant

 


LEARNING INVESTMENT INCLUDES:


Enjoy a “Fun-filled” e-Learning experience, complete with online session materials

and e-certificate of attendance after online course completion.

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Webinar Description:


Make those busy readers read your memos, letters and make them buy your proposals. Urge them to respond to your written communication because you are tactfully clear, direct to the point and concise. In this webinar, you’ll get the business writing skills you need, overcome writer’s block, learn to recognize and avoid common mistakes and receive a workbook that you can refer to anytime while at work. 

Webinar Objectives:


To move up the career ladder and irrespective of the field, job, and expertise, you need to be an effective communicator – verbal and written. And why the need to write effectively?

  • Writing skills are a valuable asset;
  • Writing skills ensure effective business communication. It helps connect with partners and stakeholders and everyone in an organization;
  • Effective writing demonstrate the writer’s intelligence;
  • Good writers create good and credible impression;
  • Write better, speak better and be influential; and
  • Business writing builds a solid web presence.

Key Benefits from attending this webinar:

  • Update and improve your business writing skills for more effective and persuasive emails, memos, letters and reports including proposals;
  • Organize your documents with your readers’ needs in mind;
  • Create reader-friendly layouts to highlight important information; 
  • Craft sentences that get and hold your readers’ attention; 
  • Edit your writing for clarity and ease of reading;
  • Avoid archaic expressions and common grammar, punctuation and usage.

Who Should Attend:


This session is suitable to a wide range of professionals but will greatly benefit:


All business professionals who are required to present ideas in writing and wish to sharpen their business writing skills. 

Webinar Outline:



Session 1: The Writing Style 

  • Identifying your Strengths and Weaknesses
  • Objective: The Key to Clear, Professional Business Writing
  • Rules to Guarantee Clarity and Simplicity in Writing
  • The C’s in Writing
  • Writing Tone: What Is Best in Business Communications


Session 2: Focusing on Your Reader

  • Appeal to your Reader’s Needs
  • Tailoring Your Expression of Thoughts Based on the 5 Audience Types: An Inter-cultural Considerations


Session 3: Organizing the Information

  • Effective Opening Sentences
  • Avoiding Writer’s Block: Mindset for Drafting
  • Closing that Get Actions
  • Organizing Your Content
  • Standard Elements and Variations for the Structure
  • Developing Your Outline 
  • Tips and Techniques for Specific Situations
  • Giving Bad News
  • Responding to Complaints
  • Writing Letters of Complaint

Session 4: Writing Effective E-mails 

  • Importance of Email Etiquette
  • Email Etiquette for Header Fields
  • Technicalities that Spell Professionalism
  • Right Structure to Match Your Content and Objective
  • Email Style
  • Sending the Right Message
  • Staying Away from High-sounding Words
  • When to Send an E-mail and When to Call

Session 5: Polishing Your Grammar

  • Polishing the Words: Phrases to Avoid in Business Writing
  • Using Strong Verbs
  • Your Voice: Passive or Active
  • Polishing Grammar and Punctuation
  • Using prepositions correctly
  • Correct Word Usage
  • Using Spelling Tools
  • Effective Transitions to Hold Flow of Thought

Session 6: Effective Transitions

  • Writing Tactful Letters of Rejection and Refusal
  • Staying Positive and Sincere
  • Using Connectors for Smooth Flow

Session 7: Editing Your Work

  • Edit Like A Reader
  • Proofreading Your Work
  • Impact of Format in Memos, Letters and Proposals

What is the Approach


The participants will:

  • Take short practice quizzes
  • Learn from diagnostic tests
  • Practice grammar in guided conversations
  • Apply learning to what they actually write
  • Learn how to edit their own work
  • Design own action plans sustain and continue learning

Claiming eCertificates


An eCertificate of Attendance will be awarded to participants who successfully completed the entire Virtual MasterClass.


Survey Online Questionnaire will be emailed after the e-Learning Event for participants to give feedback.


An eCertificate of Achievement will be emailed to the registered email address of the participants upon completion of the online Feedback Form.


Please ensure email address provided during registration is accurate or eCertificates may not be received.


Online Certificates will be available 3-5 days after the e-Learning Event.



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