2nd Online Selling From Home

2nd Online Selling From Home:

How to Use Facebook, Instagram, and LinkedIn for Your Business

Speaker:Jonathan Yabut

Founder and Managing Director, JY Consultancy & Ventures

Season 1 Winner of The Apprentice Asia

Asia’s World-widest Motivational & Marketing Speaker

Asia’s Millennial Guru

Partner Speaker, ARIVA Speakers Bureau

Wednesday, June 24, 2020

4:00 PM – 6:00 PM PHT

Wednesday, June 24, 2020

4:00 AM – 6:00 AM EDT

Wednesday, June 24, 2020

9:00 AM – 11:00 AM BST

Wednesday, June 24, 2020

6:00 PM – 8:00 PM AEST

Ticket Price

per Participant

PHP 799 | USD 20

+ 1 FREE e-Book worth P249


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Webinar Description:

Thanks to the power of ‘content’, a brand’s identity can now be built, and changed, in a faster and grander scale. The digital world of course has enabled this phenomenon, and organizations that can publish and collaborate with the right content are those that will surely survive. As a new economy unfolds in light of covid-19, more organizations will be shifting to digital selling. Whether it be a product, a service, or an event—expect physical distancing to push companies to find innovative ways to engage their customers. Is your organization keep up fast with the changes?

This online session will share the elements in building and executing content that can help acquire new customers, steal market share, and keep customers loyal. Trends and best practices on the following platforms will be touched:

  • Social Media – Facebook, LinkedIn, Twitter, Instagram
  • EDMs (Electronic Direct Mails) aka e-mail blasts
  • Video marketing via YouTube and Facebook
  • Digital CMEs

At the end of the webinar, participants are expected to appreciate the ultimate element of an effective ‘content’ for business: that it is any sensory experience that can be discovered, shared, and finally drive a sale.

Key Learning Points of this Webinar:

  • Embrace the shift of today’s marketing mix from the dominance of linear advertising to the rise of digital content building and management
  • Apply a structured, measurable and scalable approach in executing a digital strategy for your brand
  • Integrate ‘content’ in your digital marketing, regardless of online platform used 
  • Be inspired by local and global best practices in online selling.

Webinar Outline:

Session 1: How the Pandemic Hastened the Digital Revolution

  • The Digital Landscape: Review of Philippines and ROW
  • Understanding consumer shifts in behavior and purchase since the onset of covid-19 pandemic: cash, digital shopping, digital payments, and preferences

Session 2: The Rise of Collaborative Marketing, Moment Marketing, and Influencer Marketing 

  • Introduction to Brand Collaborations
  • Case Study: The world’s most successful brand x brand collaborations 
  • Trend Spotlight: Moment Marketing on Facebook and Twitter
  • Case Study: Brands that succeeded in taking the ‘moments’ during the covid-19 pandemic
  • Who is the ‘Influencer’?: Building and sustaining a ‘content community’ through a persona
  • Case Study: How YouTube transformed as the “world’s largest talent agency”

Session 3: The Science and Algorithm behind Content Engagement 

  • Introduction to Algorithm platforms of Social Media: Understanding why your post gets seen by friends, and others aren’t
  • The Social Media Hierarchy of Content Engagement
  • The Content Calendar: Scheduling, managing, and ‘automating’ your content
  • Establishing KPIs and measuring your success: Why counting your total likes or followers will never be enough

Session 4: From The Strategy to Execution: Converting your likes to sales

  • Before you push the ‘activate’ button: The 3Ss of Content Marketing: Searchable, Shareable, Sustainable
  • Recommends apps, websites and software’s for selling your goods and services
  • Installing a robust set of payment options for your customers
  • Managing customer inquiries and after-sales handling: an introduction


Our Live Webinar Series for-a-Cause does not include an e-certificate since this is part of our Corporate Social Responsibility. As you know, we are offering these online learning sessions in full support of people who desire to continue learning despite the Community Lock-down.


Moreover, the call of the moment is to give back and pay forward. While you gain access to all our Live Webinar Series for-a-Cause, may we ask for your support and plead to DONATE any amount to help families in distress. In exchange of your kind deed, we would be glad to provide you an e-certificate for the live webinar that you have attended.

Together, let us show our support to our fellow Filipinos who are in survival mode during this difficult time of the global health crisis.

ACT NOW, Let us Click and Donate



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